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Photography Costs vs Benefits

8/6/2019

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FlightPix understands the need for professional grade real estate photography. It's a proven method to sell or rent property faster. Rather than tell you why you need FlightPix, let us show you some statistics and examples instead.

Benefits

Lets look at some statistics:
  • 83% - Buyers that say good photos are important to their home buying decision (Investor Details)
  • 20 - Seconds a buyer looks at the first image of your listings (Market Leader)
  • 60% - Time buyers spend looking at photos vs other parts of a listing (Wallstreet Journal)
  • 32% - How many times faster a property sells than listings with low quality photo (PR Newswire)
  • 47% - Increase in asking price per square foot of homes with high quality photos (CBS News)

Dozens of other sources all state the positive benefits of professional real estate photography.

Whether you are a real estate agent, or FSBO (For Sale By Owner) individual, professional quality photos of your home or property is guaranteed to help sell it much quicker than poor quality photos or none at all.

Costs

The cost is relatively small compared to the commission you will be receiving or from the faster time it takes to sell the property.

Lets look at some cost numbers:
  • $12,650 - Average Realtor commissions in Florida (5%-6% commissions based on average selling price of $230,000)
  • $150 - Average FlightPix costs for professional quality real estate photos

Mention how little this cost is, or the small percentage of the cost is vs the commission they will make on average. 
https://www.homelight.com/blog/need-to-sell-my-house-fast/    - good article on needing realtors, what they provide, etc... can use some info for this.
Find some "official" percentages of better profit and faster selling time.

Ed's client mentioned he got 4 full price offers after shooting the house. This should tell us that people like good quality photos. Because of this, the realtor made a higher comission from the full asking price, vs taking the best offer. That said, the more they make, the less our service costs them in the big picture. - How to word this?

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